WE CELEBRATE 150 YEARS WITH UBS

 

THE INTENTION

UBS wanted to celebrate its 150th anniversary and thank their long-standing clients with a series of events held in Switzerland and around the world. Together with our sister company Rufener, we were asked to develop an overall concept that would, visually and in terms of content, convey UBS’s core values, meet its international standards and be easily adaptable to different local markets.

 

OUR ACTIVATION

A series of 10 gala evenings in selected Swiss cities was followed by 15 events across the globe. Comprehensive event guidelines ensured consistent execution at every location. A total of three event sets (Europe, USA, Asia) were produced and implemented for the worldwide events.

 

THE NUMBERS

 
10

Swiss Gala Evenings

15

Global events

3

Travelling event sets

 

KEY SERVICES TAGS

Creative concept

Experience development

Venue booking and decoration

Contracting and construction

Event staffing and hospitality