VW Teramont Press Launch

Press Launch | Roadshow | Activation | Automotive

Our challenge

VW needed press coverage and social buzz for their new seven-seater SUV, the Teramont. They wanted to double VW’s market share in the region.

Our approach

Creating a new tagline, #RoomforMore, we positioned the Teramont as a family vehicle that changes lives.

We recognised the fact that most regional customers would never travel to a VW dealer for a test drive. So we chose eight locations where families play a prominent social role, and took the car to the people.

We invited people to explore the Teramont’s unlimited potential on- and off-road, by going for a test drive.

The Results

Our client liked the activation so much that they expanded it to the whole region.

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