The Challenge

To build upon Volkswagen’s Room for More concept and deliver their unique storytelling style to create an exclusive business to business event for the Fleet Customers from the Kingdom of Saudi Arabia.

Our Approach

We curated a three-day bespoke journey taking the attendees from their arrival in Dubai to experiencing the luxury of the desert, test drives in the terrain, personalized workshops ending with an exclusive dining in the dark experience. All of these unforgettable moments created the perfect environment to showcase the latest vehicles in the Volkswagen portfolio and emphasize that the vehicles are so much more. 

Other Projects

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