Twitter’s Virtual Parade

Twitter wanted to celebrate Saudi National Day with their B2B clients. National day is a moment of great pride, and a common element is a ceremonious parade. We were able to create a fully animated regional parade, giving each brand and data set its own brand float. The event invitation and ‘swag’ were given a playful execution which included a pop-up book, making the entire experience highly shareable and fun. The results were heightened sentiment towards campaign spending and an interactive remote celebration for key clients.

Format: Building a virtual world, 3D experiential activation, brand activation

Other Projects

MCH Global's #IntoCulture report is officially live!
From regional insights, strategic foresight, and brand takeaways to the most exciting up-and-coming experiential moments in the region. To unlock these culture cheat codes, click below to download today.
Get access now