Twitter wanted to celebrate Saudi National Day with their B2B clients. National day is a moment of great pride, and a common element is a ceremonious parade. We were able to create a fully animated regional parade, giving each brand and data set its own brand float. The event invitation and ‘swag’ were given a playful execution which included a pop-up book, making the entire experience highly shareable and fun. The results were heightened sentiment towards campaign spending and an interactive remote celebration for key clients.
Format: Building a virtual world, 3D experiential activation, brand activation