The Swiss Football League needed to promote their new corporate image, firmly establishing it in the minds of players and fans. So they approached us to develop and implement a high-concept event for them – the SFL Award Night.
We set the event apart from other award ceremonies by adopting a futuristic, live-streaming multimedia concept, set in Lucerne’s prestigious Cultural and Convention Centre. The new SFL identity was expanded to become part of the stage set, lighting installations and signage.
The 600 guests were treated to an innovative show, hosted by two comperes, followed by a ‘flying dinner’ and a big party.
An interactive app guided guests through an evening packed with surprises, and digital interventions, that will remain firmly embedded in the memories of everyone present.