For Renault Mobilize – partner of the France Pavilion at Expo 2020 Dubai- we invited visitors to discover what responsible mobility would look like through a carbon-free, immersive experience. Visitors were able to enter a portal to a worldview of conscious mobility where they could ask themselves some pertinent questions and have a meaningful interaction by creating an impact and triggering content within the experience. The Mobilize message was brought to life in this poetic scenographic space, with a digital interactive monolith at the heart of the curation.
Format: Experiential brand activation, brand exhibit