Porsche

Icons of Porsche festival

Porsche and MCH Global collaborated to curate the inaugural brand moment  Icons Of Porsche, a two-day festival that celebrates classic cars, art, and culture. We worked closely with the brand to establish a strategic positioning, overarching creative narrative, and the production &execution of the festival that included several experiential zones, activations, car displays, F&B, entertainment, and more. With thousands of visitors and hundreds of amazing Porsches & unique museum pieces, we brought a never-before-seen experience to the Middle East.

Format: Mono-brand festival, automotive brand festival, outdoor brand experience

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