Icons of Porsche Festival

Porsche and MCH Global collaborated to curate the inaugural Icons of Porsche, a two-day festival which celebrates classic cars, art, and culture. We worked closely with the brand to establish a strategic position and overarching creative narrative, alongside the production and execution of the festival which included several experiential zones, activations, car displays, F&B, entertainment and more. With thousands of visitors and hundreds of amazing Porsches and unique museum pieces, we brought a never-before-seen experience to the Middle East.

Format: Mono-brand festival, automotive brand festival, outdoor brand experience

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