PEPSI Celebrating UAE’s 50th

To celebrate the 50th jubilee of the UAE, MCH partnered with Pepsi to create a full omnichannel campaign announcing their commemorative Pepsi can.

The multi-faceted campaign included different ATL, BTL & IRL touchpoints; an OOH billboard, an occasion led anthem  content on the largest LED screen in the world at the Burj Khalifa, and an energetic flash mob that engaged local influencers and the visitors of Dubai Mall, enhancing the overall positive perception for the brand

Format: PR stunt, experiential campaign, omnichannel marketing campaign, influencer marketing, flash mob, brand activation, guerilla marketing

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