PEPSI Celebrating UAE’s 50th

To celebrate the 50th jubilee of the UAE, MCH Global partnered with Pepsi to create an omnichannel campaign announcing their commemorative Pepsi can.

The multi-faceted campaign included different ATL, BTL & IRL touchpoints; an OOH billboard, occasion led content on the largest LED screen in the world at the Burj Khalifa and an energetic flash mob with local influencers which engaged visitors of Dubai Mall, enhancing the overall positive perception of the brand

Format: PR stunt, experiential campaign, omnichannel marketing campaign, influencer marketing, flash mob, brand activation, guerilla marketing

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