Nissan Middle East wanted to showcase the new Nissan Leaf – It’s flagship electric hatchback.
Their main goal was to capture leads from visitors to their stand at the Dubai International Motor Show.
Drawing inspiration from their Paris Electric Café, we created a mini café at their stand.
Visitors were invited to take a seat and start tapping their feet on a kinetic platform, which generated energy in real-time.
On the screen they saw a coffee cup filling up, in correspondence to the amount of energy they were producing. Once they filled the cup, they could claim a real coffee from our barista – complete with branded or selfie latte art.
At the end of the activation, the Nissan Electric Café generated 3,728,795 joules of energy, filled 3,218 cups and left the brand with a whopping 1,717 leads to follow up with.
