At the Dubai Motor Show we created an activation for Nissan, inspired by the Nissan Leaf EV itself, which allowed customers to generate electric energy using kinetic tiles then claim a personalized coffee to recharge themselves. It generated 3,728,795 joules of energy, filled 3,218 cups, and generated 1,717 leads for the brand. We took the product USP and converted it into a product experience, immediately enhancing the footprint & recall value.
Format: Brand activation, experiential campaign, automotive show
