Nissan’s Electric Café

At the Dubai Motor Show we created an activation for Nissan, inspired by the Nissan Leaf EV itself, which allowed customers to generate electric energy using kinetic tiles then claim a personalized coffee to recharge themselves. It generated 3,728,795 joules of energy, filled 3,218 cups, and generated 1,717 leads for the brand. We took the product USP and converted it into a product experience, immediately enhancing the footprint & recall value.

Format: Brand activation, experiential campaign, automotive show

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