For the new Nike Superfly Mercurial shoe, we created an in-store activation for customers at Nike’s largest store in the region. Visitors were able to try on the shoe and participate in a speed challenge on the spot. The activation garnered greater footfall and enhanced product interaction. The journey continued for the weekly winners on the leaderboard were able to unlock exclusive experiences within the NRC app. The results; incentivized product adoption & greater brand love!
Format: Brand activation at POS, product launch