Nike Mercurial

The challenge

Nike asked us to create an interactive in-store experience for the launch of the Nike Mercurial Superfly in their flagship store in The Dubai Mall.

Our approach

How fast can you go? With that question in mind we conjured a digital activation that celebrated the spirit of speed.

Customers raced to compete in in a superfly run, while trying out the new merchandise. Clients could then share their results on social media and boost their credibility on the Nike Run Club app. Our speedy visitors ran over 500 km over the two-week launch period.

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