The challenge

How fast can you go?
Our mandate was to strategically develop an interactive in-store experience for the launch of the Nike Mercurial Superfly in their flagship store in The Dubai Mall.

Our approach

With that in mind we created an innovative activation that celebrated the spirit of speed. Allowing customers to participate in a superfly run competition while trying out the new merchandise. Clients could then share their results on social media and discover even more speed on the NRC app. Overall more than 100 visitors ran 500 km over a two-week period.

Other Projects

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