Lucid Motors partnered with MCH Global to offer the Swiss market a first look at their groundbreaking electric vehicles. Guests were welcomed to the industrial setting of Schiffbau, where they could enjoy an apĂ©ro riche and light entertainment while viewing and experiencing the Lucid Air in the flesh. The event was attended by over 300 guests, with a high volume of purchases and pre-orders placed ahead of the opening of Lucid Motors’ first Swiss studio in Geneva.
Format: Product launch, brand activation