Lucid Motors partnered with MCH Global to offer the Swiss market a first look at their groundbreaking electric vehicles. Guests were welcomed to the industrial setting of Schiffbau, where they could enjoy an apéro riche and light entertainment while viewing and experiencing the Lucid Air in the flesh. The event was attended by over 300 guests, with a high volume of purchases and pre-orders placed ahead of the opening of Lucid Motors’ first Swiss studio in Geneva.
Format: Product launch, brand activation