Lamborghini Huracán EVO exclusive roadshow

Drawing inspiration from the tagline that represents the Huracán EVO “Every Day Amplified” we built a roadshow experience that popped up in 6 cities around the Middle East with exclusive handpicked experiences, sharable content moments, group activities, and personal driving time. We were able to activate both existing and new customers and highlight the product in its natural habitat, i.e. on the track!

Format: Roadshow, Experiential campaign, track experience, luxury event

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