Lamborghini Huracán EVO exclusive roadshow

Drawing inspiration from the Huracán EVO tagline ‘Every Day Amplified’ we built a roadshow experience that popped up in six cities across the Middle East, with exclusive handpicked experiences, sharable content moments, group activities and personal driving time. We activated both existing and new customers and showcased the product in its natural habitat – the track!

Format: Roadshow, experiential campaign, track experience, luxury event

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