To mark its 125th anniversary in 2015, private bank Julius Bár planned a series of unusual activities. They commissioned us, as the lead agency, to develop and implement a creative and inspiring overall concept.
For the anniversary year, we created a compelling slogan, ‘Sharing Visions’, that strengthened the bond between the bank and its clients.
The centrepiece of our concept was a show created especially for the celebrations. Under the direction of renowned Swiss choreographer Phillipp Egli, we staged a unique spectacle combining dance, music and lighting at Zurich’s biggest event and concert venue, the Hallenstadion.