Infinity Mixed Reality Pop Up

We created a traveling pop-up for Infiniti to celebrate the launch of the QX80 and the 30-year anniversary of the brand. We developed the first-ever mixed reality experience in the region for QX80, allowing customers to see more than meets the eye by experiencing hidden technology, key aesthetic points, and a virtual test drive within a scenic setting of their choice.

The Q-store was a fully connected pop-up where visitors were also able to book a test drive on the spot or arrange for the car to come to them at home. They could also view the existing Infiniti Q series range. All customer queries were linked into the brand’s CRM system, making it a seamlessly integrated experience.

Format: Automotive pop-up, roadshow

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