We created a traveling pop-up for Infiniti to celebrate the launch of the QX80 and the 30 year anniversary of the brand. We developed the first-ever mixed reality experience in the region for QX80, allowing customers to see more than meets the eye, by experiencing hidden technology, key aesthetic points, and also a virtual test drive within a scenic setting of their choice.
The Q-store was a fully connected pop-up where visitors were also able to book a test drive on the spot or invite a car to come home and also view the existing Infiniti Q series range. All customer queries were linked into the brand’s CRM system, making it a seamlessly integrated experience.
Format: Automotive pop-up, roadshow