Infiniti AR Pop-Up

Hybrid | Pop-up | Augmented Reality | Automative

The challenge

INFINITI wanted to celebrate the 30 year anniversary of their brand with the launch of the QX80.

So we created a traveling pop-up for INFINITI to celebrate the launch of the QX80 and the 30 year anniversary for the brand.

Our approach

We developed a mixed-reality experience for QX80, where the customers were able to experience the new model in the virtual realm, and get a taste of the hidden technology of the car.

The Q-store was a fully connected pop-up, allowing customers to book a test drive on the spot or invite a car to come home and also view the existing INFINITI Q series range. All customer queries were linked in to the brands CRM system for seamless integration.

 

The Results

Over the three days of the activation, INFINITI welcomed over 1,000 visitors to the stand, resulting in 75 strong leads.

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