FIYTA

The challenge

The China-based traditional watchmaker wanted a distinctly Chinese booth, made using high-quality Swiss materials, for Baselworld. The assignment posed several intercultural challenges, including complex coordination between project management in Switzerland and key account management in China.

Our approach

We were responsible for every aspect of the booth’s sophisticated design and used selected, high-quality materials to create a sleek, polished façade with complex internal architecture that included rounded walls. Together with the furniture and fittings, a full array of state-of-the-art multimedia installations completed the overall impression and underscored the brand’s aspirations to world-class watchmaking.

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