Carl F. Bucherer

The Challenge

Carl F. Bucherer asked us to work ‘through the line’ – conceiving, building and running their Baselworld stand.

Carl F. Bucherer is an independent Swiss watch brand, owned by the Bucherer family since it was founded in 1888. They have extremely high standards, and extrememly discerning clients.

Our Approach

Our stand concept for Baselworld began with the slogan ‘Feel at home’. This core idea consistently ran from the design of the stand, to the lavish living-room like interior, to our approach to hosting.

Our Expomobilia team designed and built a covered area of 890m2, spread over three floors.

We had the distinct pleasure of planning and executing a suite of VIP events in the hospitality area, coordinating the entire management of the catering, hostesses, guests, visitors, and security. We ran the communication and overall implementation of each event to Bucherer’s exacting standards.

And of course, we were on-hand to support with the pre-planning and preparations on site at PreBasel and at Baselworld for the 10 day duration.

Other Projects

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