BMW | WHITE TURF

The Challenge

The sponsor of the “White Turf” in St. Moritz presents the BMW 8 Series with a photo exhibition by Rolf Sachs as part of the horse race.

 

Our Approach

The “Dynamic Focus” exhibition was created where dynamics live: on the BMW Driving Range. Photographer and artist Rolf Sachs staged the BMW models together with personalities like top manager Stéphanie Czerny. In addition to organizing the shooting and accompanying the exhibition, MCH Global developed interactive lead generation measures for the VIP tent at White Turf.

Other Projects

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