Arcual – the blockchain ecosystem built by the art community, for the art community – engaged MCH Global to create a celebration event for the launch of its first application, Arcual Salesroom. Media outlets, artists, galleries and collectors were welcomed to the Moxy South Beach in Miami for a panel hosted by CEO Bernadine Bröcker Wieder with gallerist Henri Gisler and artist Raúl Cordero on the rooftop terrace, before guests enjoyed light catering, music from DJ Nigiri and a chance to network with other guests.
Format: Brand activation, application launch