For the client 4B, the Swiss expert for windows and facades, an exhibition stand was created for Swissbau 2020, which is based on a holistic concept and strategically combines all messages for the various target groups, following the 4B brand claim “Everything insight”.
In collaboration with Expomobilia, a modern, airy room was created: The 4B Loft. In which the products are showcased in the context for which they were created: the home. Elements such as exposed concrete were combined with traditional interiors to highlight the themes of new construction and renovation. In addition to the creative conception, planning, and construction of the exhibition stand, MCH Global also implemented the communication measures and activations. This included various shows, talks, interactive experiences, and aperitifs.