The challenge.

Swisslos, the Swiss lottery operator, wanted a travelling road show that would give it additional exposure and generate public awareness with an attractive, eye-catching campaign.

Our approach.

We recreated the Gold Donkey from a well-known Brothers Grimm fairy tale and made it the centrepiece of our event. The award-winning concept, which called for some sophisticated engineering from the engineering department of our group, featured a donkey that produced golden lottery balls when roadshow visitors pulled his tail. The result was a crowd-pulling attraction that guaranteed lots of fun for all and significantly enhanced the client’s image.

Other Projects

All of our work