The challenge.

The Swiss Football League entrusted us with the task of developing and implementing a concept for the SFL Award Night, a unique and exciting annual event specifically designed to promote the SFL brand’s new corporate image and firmly establish it in the minds of players and fans alike.

Our approach.

We followed a strategy that set the event apart from other award ceremonies by adopting a futuristic, live-streaming multimedia concept set in Lucerne’s prestigious Cultural and Convention Centre. The approximately 600 guests at the launch were treated to an innovative show format hosted by two comperes, followed by a flying dinner and a big party for the players. An interactive app guided guests through an evening packed with surprises that will remain firmly embedded in the memories of everyone present.

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