The challenge.

To mark its 125th anniversary in 2015, the private bank planned a series of unusual activities and commissioned us, as lead agency, to develop and implement a creative and inspiring overall concept.

Our approach.

For the anniversary year, we created a compelling slogan, ‘Sharing Visions’, that strengthened the bond between the bank and its clients. The centrepiece of our concept was a show created especially for the celebrations. Under the direction of renowned Swiss choreographer Phillipp Egli, we staged a unique spectacle combining dance, music and lighting at Zurich’s biggest event and concert venue, the Hallenstadion.

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