The challenge.

We took the role of general contractor for a 550-square-metre space for Infiniti, with all-round responsibility for design, engineering and realization, on the occasion of the Goodwood Festival of Speed. The scope of the challenge was increased by non-stop rain during the two weeks of construction.

Our approach.

We constructed a two-storey pavilion featuring lounges, offices and a spacious open-air terrace and met all logistics and storage requirements. The design reiterated Infiniti’s tagline, ‘From now on, the perfect line is a curve’, throughout. The rounded lines that form the curve and Infiniti’s brand colour, ‘vibrant purple’, were an effective eye-catcher.

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