MCH Global’s first #IntoCulture report is officially here. Our strategy team has been curating an explorative free-to-access report on local culture and the trends that are emerging in the Middle East region. We investigate these trends through the lens of experiential marketing, centered around the markets of UAE, KSA & Qatar.
From local insights, strategic foresight, and brand takeaways to the most exciting up-and-coming experiential moments in the region; We are thrilled for brands to unlock these culture cheat codes to connect with their audience in the most impactful way.
Here are the most prominent and relevant cultural trends we explore:
No. 01 – Chasing Art
From a culture that has thrived on artistic expression to developments of contemporary thinking, our audience is turning this one-way relationship broadcast into a two-way exchange.
No. 02 – New Luxury Paradigm
A shift towards an inward-looking luxury desire with a greater emphasis on self-discovery, personal growth, and consciences.
No. 03 – Arab Futurism
The world is embracing emerging tech like Web 3.0, prompting never-before-seen outcomes for brands, local audiences are diving into this trend head-on with their innate digitally savvy culture.